AdOpsNow

Campaigns. Delivery.
Measurement.

← All tools

Campaign naming generator

Create consistent placement and creative names from campaign, publisher, format, size, date, and version. Export the list as CSV.

Set a convention once, then generate one name per size. Change the field order and separator to match your team’s handoff.

Your inputs stay in this browser tab. Files and tags are processed in an isolated workspace, without advertising or analytics scripts.

How to use it

  1. Enter the campaign and any optional details. Add each required size on its own line or separate sizes with commas.
  2. Choose lowercase or uppercase, a separator, and the field order. Campaign and size must be included.
  3. Review the generated names and warnings, then download the list. Nothing is saved between visits.

Worked example · sample data

With campaign “Summer sale”, publisher “Example”, format “Display”, and size “300x250”, the default convention produces summer_sale_example_display_300x250. Add a date or version when those fields help distinguish the assets.

Before you use the result

The generator replaces spaces and punctuation with your separator, removes accents where possible, and uses ASCII letters and numbers. Review non-Latin names after normalization.

Duplicate names and names longer than 255 characters are flagged. Individual platforms can have different limits or disallowed values.

The date is a label, not a launch schedule. Keep campaign dates and time zones in the approved trafficking instructions.

Read the related guide →