The AdOps workbench
A little clarity.
For your next campaign.
Practical calculators for the numbers behind the work. Free to use, with every formula explained.
01 / Understand performance
Advertising metrics
Enter totals for the same reporting period. Use one currency for spend and revenue; monetary results use that currency.
How to read these numbers
CPM is cost per thousand impressions. CPC is cost per click. CPA is cost per conversion. CTR and conversion rate are percentages; ROAS is a multiple. Compare data using the same counting rules, attribution window and currency.
For example, 1,000 in spend, 200,000 impressions, 2,000 clicks, 100 conversions and 5,000 in revenue produce CPM 5, CPC 0.50, CPA 10, CTR 1%, conversion rate 5% and ROAS 5×.
Read the metrics guide →02 / Plan the days ahead
Campaign pacing
See where spend stands against an even daily budget. Enter cumulative spend through the end of the selected day, using your campaign’s reporting timezone.
Dates, assumptions and projection
Start and end dates both count as campaign days. The spend-through day is completed, so remaining days begin on the following day. The calculation uses calendar days and assumes even delivery across weekends and weekdays.
The projection extends your average daily spend so far. It is a scenario, not a delivery guarantee, and does not account for seasonality, changes to bids or limited inventory.
Open the campaign checklist →Calculations stay in your browser. Input values are not saved or sent to AdOpsNow.