The AdOpsNow library

Articles & guides

Practical knowledge, clear explanations and useful ideas for the work ahead.

What Is Ad Operations?

A clear, practical introduction to ad operations: what it involves, why it matters and how it keeps digital advertising working.

6 articles

A step-by-step checklist to help you launch campaigns smoothly, with fewer avoidable problems and clearer handoffs.

A practical look at reporting discrepancies: where they come from and how to investigate them with a clear process.

Understand what each cost metric measures, how to calculate it and where comparisons can go wrong.

Check creative files, destinations and behaviour before an ad goes live. The dimensions are just the beginning.

Understand the people, platforms and transactions behind automated media buying, without getting lost in the acronyms.

A clear, practical introduction to ad operations: what it involves, why it matters and how it keeps digital advertising working.