Campaign pacing calculator
Check spend against an even daily plan and work out the daily budget needed to finish.
Enter cumulative spend through the end of a completed day, using the campaign reporting time zone.
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The formula
Planned spend = budget × completed days ÷ total days
Pacing = actual spend ÷ planned spend × 100
Required daily spend = remaining budget ÷ remaining days
Projected final spend = spend ÷ completed days × total days
Worked example · sample data
A 10,000 budget with 3,000 spent after 5 of 10 days is at 60% of plan. The remaining 5 days need 1,400 per day.
Before you use the result
Start and end dates both count. Remaining days begin after the spend-through date. Use completed days rather than a partial current day.
100% means spend matches the even daily plan. A campaign with planned bursts, weekday weighting or a changing budget needs its own daily plan.
The projection extends the average spend so far; it is not a delivery forecast. Required daily spend is unavailable once the campaign has ended.