Conversion rate calculator
Calculate conversions as a percentage of clicks, sessions, users, or ad interactions.
Choose the denominator used by your report. Keep the conversion definition, dates and attribution window consistent.
Your inputs stay in this browser tab. Nothing is saved or sent to AdOpsNow.
The formula
Conversion rate = conversions ÷ selected denominator × 100
Worked example · sample data
20 conversions from 400 clicks gives a click-based conversion rate of 5%.
Before you use the result
The result names its denominator. A session-based rate and an ad-interaction-based rate are different measurements.
Counting every conversion can produce a rate above 100% when one interaction leads to several actions. A user conversion rate requires converted users as the numerator if each user should count only once.
Conversions may arrive after the reporting period ends. Compare reports with aligned attribution rules and processing times.