What does AdOps actually do?
Ad operations turns a media plan into a live campaign, then checks that delivery and reporting match what was agreed.
Read the guide →An independent AdOps publication
Ad operations,
from setup to reporting.
Guides, examples, and tools for launching campaigns, checking delivery, and understanding the numbers.
Start with the fundamentals
Put it into practice
Is the creative tired, or did the audience change?
A falling click-through rate does not prove creative fatigue. Separate changes in inventory, audience, and delivery before deciding what to replace.
Read the guide →Ad revenue and page stability: reserve the slot before the ad arrives
Late-loading ads can move an article while someone reads it. Plan slot dimensions and empty states by screen size, then test revenue and usability together.
Read the guide →Browse by subject
AdOps Basics
Campaign roles, terminology, and the work from brief to report.
Browse guides →Campaign Operations
Launch checks, approvals, pacing, and campaign handoffs.
Browse guides →Programmatic
Buyers, sellers, auctions, and negotiated deals.
Browse guides →Measurement & Quality
Metric definitions, cost calculations, and reporting differences.
Browse guides →Formats & Channels
Ad assets, placement requirements, and the checks before launch.
Browse guides →A guide, then a tool
Check the inputs.
Understand the result.
Check creative files, build campaign links, or work through delivery and cost metrics. Each tool includes an example and explains what the result means.
Open the toolkit →Terms worth knowing
CPM
Cost per thousand impressions: spend divided by impressions, multiplied by 1,000.
Programmatic
Buying and selling advertising opportunities through software using agreed rules and settings.
Viewability
Whether an ad meets the applicable visibility and duration criteria.
Find a term in the glossary →