What does AdOps actually do?
Ad operations turns a media plan into a live campaign, then checks that delivery and reporting match what was agreed.
Read the guide →An independent AdOps publication
Ad operations,
from setup to reporting.
Guides, examples, and tools for launching campaigns, checking delivery, and understanding the numbers.
Start with the fundamentals
Put it into practice
Your campaign is behind pace. What should you check first?
Confirm the shortfall, calculate the daily delivery needed to catch up, and find the constraint before changing campaign settings.
Read the guide →Campaign launch checklist: what to check before going live
Check the brief, creative, targeting, and measurement. Record the evidence, assign an owner, and resolve launch blockers.
Read the guide →Browse by subject
AdOps Basics
Campaign roles, terminology, and the work from brief to report.
Browse guides →Campaign Operations
Launch checks, approvals, pacing, and campaign handoffs.
Browse guides →Programmatic
Buyers, sellers, auctions, and negotiated deals.
Browse guides →Measurement & Quality
Metric definitions, cost calculations, and reporting differences.
Browse guides →Formats & Channels
Ad assets, placement requirements, and the checks before launch.
Browse guides →A guide, then a tool
Check the inputs.
Understand the result.
Calculate cost metrics or compare spend with an even daily plan. Each calculator explains its formulas and assumptions.
Open the calculators →Terms worth knowing
CPM
Cost per thousand impressions: spend divided by impressions, multiplied by 1,000.
Programmatic
Buying and selling advertising opportunities through software using agreed rules and settings.
Viewability
Whether an ad meets the applicable visibility and duration criteria.
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