What does AdOps actually do?
Ad operations turns a media plan into a live campaign, then checks that delivery and reporting match what was agreed.
Read the guide →An independent AdOps publication
Ad operations,
from setup to reporting.
Guides, examples, and tools for launching campaigns, checking delivery, and understanding the numbers.
Start with the fundamentals
Put it into practice
Retail media ROAS: five questions before comparing networks
Two retail media reports can show the same ROAS while counting different sales. Align attribution, product scope, returns, and cost definitions before moving budget.
Read the guide →CTV pause ads: what to check before booking a new format
A pause ad has a different trigger and user experience from an in-stream video. Confirm the placement, creative, measurement, and exit behavior before booking.
Read the guide →Browse by subject
AdOps Basics
Campaign roles, terminology, and the work from brief to report.
Browse guides →Campaign Operations
Launch checks, approvals, pacing, and campaign handoffs.
Browse guides →Programmatic
Buyers, sellers, auctions, and negotiated deals.
Browse guides →Measurement & Quality
Metric definitions, cost calculations, and reporting differences.
Browse guides →Formats & Channels
Ad assets, placement requirements, and the checks before launch.
Browse guides →A guide, then a tool
Check the inputs.
Understand the result.
Check creative files, build campaign links, or work through delivery and cost metrics. Each tool includes an example and explains what the result means.
Open the toolkit →Terms worth knowing
CPM
Cost per thousand impressions: spend divided by impressions, multiplied by 1,000.
Programmatic
Buying and selling advertising opportunities through software using agreed rules and settings.
Viewability
Whether an ad meets the applicable visibility and duration criteria.
Find a term in the glossary →