What Is Ad Operations?
A clear, practical introduction to ad operations: what it involves, why it matters and how it keeps digital advertising working.
Read the article →Guides for a brighter ad industry
The everyday guide
to ad operations.
Clear explanations and practical guides for the people who make digital advertising work.
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A practical look at reporting discrepancies: where they come from and how to investigate them with a clear process.
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AdOps Basics
Key concepts, roles and how it all fits together.
Explore →Campaign Operations
From briefing to reporting, get campaigns over the line.
Explore →Programmatic
Demand, supply and how automated buying works in practice.
Explore →Measurement & Quality
Make sense of your data and drive better outcomes.
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Formats & Channels
Display, video, CTV, audio and more.
Explore →New to AdOps? Start here.
1Understand the ecosystem
Get a clear picture of the key players and where ad operations fits in.
Learn the terminology
Demystify the jargon with plain-English explanations.
Follow a campaign from brief to report
See how a campaign moves through the process, step by step.
From the glossary
CPM
Cost per thousand impressions: spend divided by impressions, multiplied by 1,000.
Programmatic
The automated buying and selling of advertising opportunities using technology and agreed rules.
Viewability
Whether an ad met applicable visibility and duration criteria. An opportunity to see an ad is not proof of attention.
Explore the glossary →