CPC calculator

Calculate cost per click, or work backward from CPC to estimate a budget or delivery volume.

Use totals for the same period and one currency. Choose the value you need, then enter the two known values.

Calculate

Spend / budget Use the same cost basis, including or excluding fees consistently.

Clicks Use the reported count.

CPC Rate in the same currency as spend.

Your inputs stay in this browser tab. Nothing is saved or sent to AdOpsNow.

The formula

CPC = spend ÷ clicks

Spend = CPC × clicks

Estimated clicks = spend ÷ CPC

Worked example · sample data

500 in spend and 250 clicks gives a CPC of 2.00.

An ad click is not the same as a recorded website session. Use clicks for this calculation.

To combine campaigns, add their spend and volume first. Do not average their individual cost rates.

Estimated impressions or clicks are rounded down to whole units. A target rate does not guarantee that volume.