UTM link builder

Build a campaign URL with consistent source, medium and campaign tags.

Add campaign tags to an external campaign destination. The builder creates the URL in your browser without opening or testing the destination.

Destination URL Use a complete http:// or https:// URL.

Campaign source utm_source · Where the visit comes from.

Campaign medium utm_medium · The marketing channel.

Campaign name utm_campaign · Use one consistent name.

Campaign ID (optional)

Source platform (optional)

Content / creative (optional)

Term / keyword (optional)

Your inputs stay in this browser tab. Nothing is saved or sent to AdOpsNow.

How the link is built

The URL builder encodes field values and sets their corresponding utm_ parameters.

Existing values for the seven supported UTM fields are replaced. Blank optional fields remove those tags. Other query parameters and the page fragment are retained.

Worked example · sample data

The sample tags a newsletter hero link for the autumn_launch campaign while retaining product=123 and #details.

Before you use the result

Keep naming and capitalization consistent. UTM values are case-sensitive. Source, medium and campaign are required here; add an ID and source platform where relevant.

Use campaign tags for acquisition links, not routine links between pages on your own site. Do not put personal data in URL parameters.

A generated URL does not verify tracking or a redirect chain. Check the final destination and its tags before launch.

Read the related guide →

Reference: Google Analytics: campaign URL parameters