Ad creative#
An image, video, audio, text or other asset carrying an advertising message.
More in AdOps Basics →Glossary
The AdOps glossary.
Plain-English definitions for the terms you encounter every day.
A
Ad inventory#
Advertising opportunities a publisher or media owner can make available.
More in AdOps Basics →Ad operations#
The processes that prepare, launch, monitor and report digital advertising campaigns.
More in AdOps Basics →Ad request#
A call from a website, app or other environment asking an advertising system for an ad.
More in AdOps Basics →Ad trafficking#
Organising creatives, delivery settings and tracking so a campaign can run as planned.
More in AdOps Basics →Attribution#
The method used to assign credit for a measured action to advertising interactions.
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