Glossary

The AdOps glossary.

Plain-English definitions for the terms you encounter every day.

C

Cost per acquisition or action: spend divided by qualifying outcomes under a defined measurement approach.

Cost per click: spend divided by reported clicks.

Cost per thousand impressions: spend divided by impressions, multiplied by 1,000.

Clicks divided by impressions, expressed as a percentage. Align counting definitions before comparing reports.

A defined action, such as a purchase or registration, recorded as a campaign outcome.